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Johnnie Walker has decided to establish a new mode of consumption for its Gold Label Scotch Whiskey. If you are a fan of the spirits from Johnnie Walker, its time for you to try their whiskey in a new style. The French design agency QSLD Paris was commissioned to create the box dedicated to this new taste. Place the bottle in the freezer and then put it in the Johnnie Walker Ice Pillar that will keep it cold and will extend its consumption hit.